New for the Google Display Network: Show ads related to demographic categories - Inside AdWords

New for the Google Display Network: Show ads related to demographic categories - Inside AdWords: "New for the Google Display Network: Show ads related to demographic categories

Wednesday, September 29, 2010 | 2:00 PM

In March 2009, we announced a beta test of interest-based advertising, which included remarketing and interest category marketing, to help you reach people on the Google Display Network who are most likely to be interested in your products and services.


Early results show that interest-based advertising is helping deliver better ads and offers for your potential customers, more effective campaigns for you, and higher returns for website publishers. Remarketing was recently launched to everyone, and interest category marketing has continued to grow."