Why Google Uses AdWords - Inside AdWords

Why Google Uses AdWords - Inside AdWords: "It probably comes as no surprise that we are huge fans of AdWords. It is such an effective marketing tool for our advertisers that it's no wonder that we'd use it ourselves. In fact, Google uses AdWords for many of the same reasons that our advertisers do - it's a great way to reach users and raise awareness about a product or feature. Type “Chrome” into the search box on Google, and you’ll see an ad with links and a demonstration video."