Google Retail Blog: Tracking Local Brand Interest with Search

Google Retail Blog: Tracking Local Brand Interest with Search: "Google Insights for Search features a tool that shows how search volume shifts over time based on geography. Since search volume is an indicator of consumer interest, it can be useful to see how interest in particular search queries changes over time. Here are three examples."

Official Google Blog: Searching your way to the ballot box

Official Google Blog: Searching your way to the ballot box: "With less than a week left until the U.S. 2010 midterm elections, interest is heating up around the country—in polling places, close races and hot political issues. We thought we’d peek into the search data to see what we could find about what kinds of info people are looking for as they get ready to go to the ballot box next Tuesday. We used a combination of Insights for Search and internal tools to dig up this data, and all searches studied are anonymous."

The Report Center is retiring soon - Inside AdWords

The Report Center is retiring soon - Inside AdWords: "Back in June we began moving AdWords reports into the Campaigns tab. Since then, we’ve copied over every key AdWords report, letting you quickly download your data from the same pages where you manage your campaigns.

In the next few weeks we’ll finish the transition and retire the Report Center entirely. From then on you’ll schedule and download all of your reports from within AdWords campaign management.

We’ve made the transition to this new style of reporting gradually, collecting feedback from advertisers and making adjustments accordingly."

Official Google Blog: The new Google Search Appliance—a bridge to the cloud

Official Google Blog: The new Google Search Appliance—a bridge to the cloud: "In the last year, businesses have started using cloud-based applications from Google and other technology providers at an accelerated rate. While many organizations still have information that resides in on-premise systems, more and more important business information today is living in the cloud, in collaborative tools like Google Apps—now used by more than 3 million businesses—and services like Twitter. Starting today, Cloud Connect for the Google Search Appliance lets workers search across both on-premise and cloud-based content from a single search box, delivering more comprehensive results and improving productivity."

Google LatLong: An Updated Design for Reviews on Place Pages

Google LatLong: An Updated Design for Reviews on Place Pages: "Reading reviews is one of the key things that people do before deciding if a place is right for them. Whether it’s figuring out where to go to dinner, or deciding which wedding venue to book, reading about other people’s experiences tends to be a critical step in the process. That’s why we think it’s important to help users find the most useful reviews, and sources of reviews, from around the web"

Performance at Scale on the Google Display Network - Inside AdWords

Performance at Scale on the Google Display Network - Inside AdWords: "One of our key goals is to help you drive better performance with your display advertising campaigns.

As users increasingly spend time across a growing number of sites, however, display advertising is becoming more challenging. Last year alone there were 47 million new web sites created*. Contextual targeting can help by automatically showing your ad to users on web pages related to your products on the millions of sites in the Google Display Network (GDN). But building and managing your campaigns can still be time-consuming. So how do you reach your target audience easily and efficiently while meeting your business goals?"

Google Retail Blog: Amp Your Catalog Drops

Google Retail Blog: Amp Your Catalog Drops: "Fossil provides a great example of how to create an integrated marketing campaign. For each SKU featured in their June 2010 catalog they bought a keyword and linked it to the exact landing page for the product. Fossil saw a 55% increase in online orders from this campaign."

Google Finance Blog: Mobile Finance gets smarter, faster, better

Google Finance Blog: Mobile Finance gets smarter, faster, better: "Mobile Finance gets smarter, faster, better
Tuesday, October 5, 2010 at 8:30 AM
Posted by Philip Brittan, Director of Product Management

We first announced Google Finance for smartphones in August, bringing your latest portfolio quotes and market charts to your fingertips, even when you’re away from your desk. But what about mutual funds and portfolios? Today we’re pleased to announce a number of improvements to the mobile site that will make it easier -- and faster -- to get your key finance updates on the go."