New for the Google Display Network: Show ads related to demographic categories - Inside AdWords

New for the Google Display Network: Show ads related to demographic categories - Inside AdWords: "New for the Google Display Network: Show ads related to demographic categories

Wednesday, September 29, 2010 | 2:00 PM

In March 2009, we announced a beta test of interest-based advertising, which included remarketing and interest category marketing, to help you reach people on the Google Display Network who are most likely to be interested in your products and services.


Early results show that interest-based advertising is helping deliver better ads and offers for your potential customers, more effective campaigns for you, and higher returns for website publishers. Remarketing was recently launched to everyone, and interest category marketing has continued to grow."

Google Analytics Blog: New! Status Dashboard

Google Analytics Blog: New! Status Dashboard: "Google Analytics processes huge volumes of data for websites around the world everyday, thanks to Google’s globally renowned infrastructure. While we never stop focusing on system reliability and scalability (here's an example), we also want to make sure our users have an easy way to get the latest updates from us should there be a problem"

Product extensions now available to all U.K. advertisers - Inside AdWords

Product extensions now available to all U.K. advertisers - Inside AdWords: "Back In November 2009, we announced the U.S. launch of a new AdWords feature called product extensions. Today, we’re excited to announce that product extensions are now available to all U.K. advertisers. Joining our growing family of ad extensions, product extensions are a way for you to enrich your existing AdWords ads with more relevant and specific information. Product extensions allow you to use your existing Google Merchant Center account to highlight your products directly in your search ads. When your AdWords text ad appears, and your Google Merchant Center account contains products that are relevant to the searcher’s query, product extensions show the images, titles, and prices of your products in a plusbox under your ad."

Strengthen your advertising strategies with the Train & Gain challenge - Inside AdWords

Strengthen your advertising strategies with the Train & Gain challenge - Inside AdWords: "Today we’re announcing the first AdWords Train & Gain challenge.

You’ve asked us how to improve the performance of your AdWords account, so we’ve put together a series of simple steps to help you become more successful online."

The AdWords Small Business Center: the key tips, tutorials, and updates you need for a successful AdWords account - Inside AdWords

The AdWords Small Business Center: the key tips, tutorials, and updates you need for a successful AdWords account - Inside AdWords: "Today we're happy to announce the launch of a new website - the AdWords Small Business Center. Many of you asked for an AdWords resource focused on learning and the top tips for small and medium businesses, and we listened. This new central learning hub allows you to share AdWords best practices and provides the key information you need to know to run a successful AdWords account."

Google Analytics Blog: New Book: Conversions For Dummies

Google Analytics Blog: New Book: Conversions For Dummies