Saturday, November 20, 2010

Google Affiliate Network: An Efficient Way to Promote the Season’s Hottest Products

Google Affiliate Network: An Efficient Way to Promote the Season’s Hottest Products: "Google’s Search Trend data provides a wealth of information on what consumers are searching for. The ThinkHoliday site highlights trends in retail and insight into the types of product searches that consumers are conducting this holiday season."

Friday, November 19, 2010

Google Retail Blog: eReader Fever!

Google Retail Blog: eReader Fever!: "Holiday 2010: eReader fever is sweeping the nation… again. With Kindle securing the title of “most gifted item” in Amazon’s history during holiday 2009, it’s no surprise that eReaders are topping wish lists again this year. As we head into the holiday season, eReaders are ever more appealing - whether you’re planning to give or hoping to receive. New features, lower price points and vibrant color screens are just some of the things enticing shoppers to spring for their first eReader. Or maybe even an upgrade."

Tuesday, November 16, 2010

Google LatLong: Google Boost: Now available in additional U.S. cities

Google LatLong: Google Boost: Now available in additional U.S. cities: "We recently announced that our new search advertising program, Google Boost, is available to local businesses in San Francisco, Houston and Chicago. Based on the great feedback and results from early participants, the beta is expanding to additional U.S. cities. Starting today, select local business owners can sign in to their Google Places account and try Boost if they’re located in San Jose, Seattle, Wichita, Charlottesville (VA), Atlanta, Chapel Hill, Orlando, Washington D.C., Boston, Cross Plains (TX) and Portland (ME). We’ve also made Boost available for all local businesses in Illinois."

Saturday, November 13, 2010

Why Google Uses AdWords - Inside AdWords

Why Google Uses AdWords - Inside AdWords: "It probably comes as no surprise that we are huge fans of AdWords. It is such an effective marketing tool for our advertisers that it's no wonder that we'd use it ourselves. In fact, Google uses AdWords for many of the same reasons that our advertisers do - it's a great way to reach users and raise awareness about a product or feature. Type “Chrome” into the search box on Google, and you’ll see an ad with links and a demonstration video."

Wednesday, November 10, 2010

Introducing the Japan and Asia-Pacific Conversion Room - Inside AdWords

Introducing the Japan and Asia-Pacific Conversion Room - Inside AdWords: "Google Analytics, Google Website Optimizer, Search Funnels, and AdWords Conversion Tracking - these are some of our favorite tools for measuring and optimizing conversions on websites. These tools help you maximize your return on investment whether your site exists to share information, generate leads, or make sales."

Tuesday, November 9, 2010

AdWords Agency Blog: New resource launch - Agency Help Center

AdWords Agency Blog: New resource launch - Agency Help Center: "As agencies, you face the unique challenges of mastering the suite of Google media solutions and account management tasks across many accounts. Knowing that you often have questions specific to managing multiple client accounts at scale, we've created an Agency Help Center to provide you with easy access to answers for your most common questions, as well as useful resources to help you strategically manage your businesses."

Monday, November 8, 2010

Google Retail Blog: The Early Shopper Gets the Gifts

Google Retail Blog: The Early Shopper Gets the Gifts: "Holiday researching is starting earlier and earlier. We've been surveying shoppers every 2 weeks to track progress of their holiday shopping and as of October 19:"

Google Retail Blog: The Early Shopper Gets the Gifts

Google Retail Blog: The Early Shopper Gets the Gifts: "Holiday researching is starting earlier and earlier. We've been surveying shoppers every 2 weeks to track progress of their holiday shopping and as of October 19:"

Thursday, November 4, 2010

AdWords Editor 8.5 for Windows and Mac - Inside AdWords

AdWords Editor 8.5 for Windows and Mac - Inside AdWords: "We’ve just released AdWords Editor 8.5 for Windows and Mac. This version adds support for several new AdWords features, making it even easier to manage your AdWords account. Among other additions, version 8.5 includes new tabs for managing Audiences, display ads created by the Display Ad Builder, and WAP mobile image ads. You can find the full list of features and updates in our release notes."

Wednesday, November 3, 2010

Seller rating extensions available on Google.co.uk and Google.de - Inside AdWords

Seller rating extensions available on Google.co.uk and Google.de - Inside AdWords: "We're pleased to announce that starting today we’ll begin showing seller rating extensions to German-language users searching on Google.de as well as English-language users searching on Google.co.uk.

We launched seller rating extensions earlier this year for English-language users on Google.com. Since then, thousands of advertisers have had their star ratings attached to their AdWords ads, making it easier for potential customers to identify highly-rated merchants on Google.com."

Tuesday, November 2, 2010

Measure the phone calls you get from AdWords - Inside AdWords

Measure the phone calls you get from AdWords - Inside AdWords